Medical Aid Reboot

Medical aid is getting a bold reboot – and it starts with our values

We didn’t just tweak the old rules. We asked the tough questions and reimagined how medical aid should work.

The result? A reimagined scheme launching this October, built on a blueprint of five core values that truly matter: Affordability. Customisation. Inclusivity. Simplicity. Trust.

These values aren’t empty words — they’re our foundation. They guide every decision and shape every detail, so you get a medical aid scheme that actually works for your life, not against it.

Why does medical aid need a REBOOT?

For decades, medical aid has been rigid, outdated, and frustrating to navigate.
We know the struggles South Africans face every day:

Too expensive –

You’re paying for benefits you don’t use.

Too complicated –

Hidden fine print and unclear policies.

Too restrictive –

No flexibility when your needs change.

No customisation –

One-size-fits-all plans don’t work for everyone – you either pay for benefits you don’t need or pay too much for the cover you actually want.

Confusing processes –

Endless paperwork and unclear medical jargon. What’s actually covered?

Affordability concerns –

Medical aid has become out of reach for many South Africans due to outdated pricing models.

Poor service –

Slow responses, long waiting times, complicated claim process and being stuck on hold for a call centre agent. Enough!

Follow the journey

Revamping the medical aid industry matters for every South African. Sign up for exclusive updates as we change medical aid for good – see how the change we all deserve medical aid come to life.

Feel like it’s too expensive, rigid, complicated and exclusive?